What makes a strong newsletter?

Relevant – it relates directly to the reader’s industry, interest and topics they care about. Interesting – it entertains, educates or delights the reader. Valuable – it teaches the reader or provides them with something they find useful.

What is a feature in a newsletter?

Feature articles are usually longer than hard news articles. A feature reads like a story, rather than a report. (Check out a list of other kinds of newsletter articles you can write, too.)

What is the best format for a newsletter?

As a general rule, it’s best to start your newsletter formatting with a fixed width instead of a fluid/liquid layout. If you don’t know the difference, this article should clear it up. This will prevent horizontal scroll bars, which pop up when you don’t use the full width of the screen.

What are the parts of a newsletter?

All newsletter layouts have at least three elements: a nameplate, body text, and headlines. Typically newsletters use many more of the parts of a newsletter layout listed here to attract readership and communicate information.

What is important when sending a newsletter?

Make content relevant. Your newsletter content must be educational. Subscribers and audiences look for relevant and timely information. You can include promotions if you have any big news about your product, service or organization to share.

How do I get people to read my newsletter?

Send time: Test different dayparts and days of the week to learn when subscribers are most likely to open and read your newsletter.

Here are some best practices to follow:
  1. Earn that “open” with a strong subject line. …
  2. Follow the 90/10 rule. …
  3. Keep it short. …
  4. Make it personal. …
  5. Use thoughtful calls to action.

Are newsletters effective 2022?

Email newsletters are one of the most consistent and powerful ways to engage with your audience and grow your brand. The advice offered here will help you get more value from your campaigns, which can lead to increased trust, new engagement opportunities and more sales.

How long should newsletters be?

I know you want a definitive answer. So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 200 words — results in the highest email click-through rate for most industries.

Are newsletters still effective?

Absolutely! It is more relevant now than ever before. Research shows us that email is still the best channel to reach people on, ahead of other channels, even with the increase in popularity of social media and other messaging platforms. Email users are anticipated to continue growing.