Category: Consumer Psychology

The refreshment of joy, the joy of summer. These are some of the qualifiers we hear most often when referring to beer....

We understand advertising as the set of strategies carried out by a subject or entity in order to make certain people...

As you know, Black Friday is the last Friday in November and is so famous for its discounts in most shops and online...

Marketing and the use of strategy are fundamental elements when selling a product. In order to obtain the greatest...

There is no doubt that coffee consumption is a kind of tradition that is part of society on a daily basis. According...

It's already summer, and for those who can enjoy the holidays it's the best time of the year. The star tourist...

Throughout our lives, we may find ourselves in the situation that we have to give someone something. Whether it is...

Salespeople know very well that a good trick to improve sales of any product is to warn the customer that a shortage...

From the origins of the society and its first commercial methods such as barter (exchange of material goods of similar...

Since time immemorial, humans have used psychological tricks to take advantage of our neighbors for their own...