What are the 4 Ps of marketing give an example of each?

The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.

What are the 4Ps of Coca Cola?

It analyses the 4Ps (Product, Price, Place, and Promotion) of Coca-Cola Company and explains its business & marketing strategies.

What are the 4 Ps of marketing and explain?

The four Ps of marketing are product, price, place, and promotion. These are the key factors that are involved in marketing a product or service. You take the four Ps into account when creating strategies for marketing, promoting, advertising, and positioning your product or brand.

What is an example of marketing mix?

Another example of marketing mix is Tiffany & Co. applying product as their competitive edge. Their signature diamond cut (called a “Tiffany True Cut”) is only available at their store. The “Tiffany Blue” of their packaging is so distinctive that the Pantone Company has even named the color after the brand.

What is the product mix of Samsung?

Mobile devices- Smartphones like Samsung Galaxy series, Tablets, Wearables, Phones Accessories. Samsung Home Appliances- Refrigerators, Cooking Appliances, Washing Machines, Air conditioners, Vacuum cleaners. TV/AV – Samsung Television, Accessories, Audio and Video accessories.

What is the product mix of Nestle?

Product Mix of Nestle India Ltd. Company
Product NameYearProduct Mix (%)
Milk Products202142.61
Prepared Dishes & Cooking aids202130.93
Beverages (Powdered)202111.5

What is product mix of Coca-Cola?

For example, The Coca-Cola Company has its signature Coca-Cola brand, featuring original Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, etc. This would be described as a product line, while their product mix consists of their Coca-Cola, Dr. Pepper, Glaceau Smartwater, Sprite (and so on) product lines.

What is Coca Colas marketing mix?

Coca Cola follows a price discrimination strategy in its marketing mix. This means that they charge different prices for products in different segments. The beverage market is considered an oligopoly, with a small number of sellers and a large number of purchasers.

What are Coca-Cola’s marketing strategies?

With technological advancement, social media and online communication channels have become the most significant part of the Coca-Cola marketing strategy. It actively uses online digital marketing platforms like Facebook, Twitter, Instagram, YouTube, and Snapchat to post images, videos, and more.

What type of marketing does Coca-Cola use?

Coke aggressively markets its product lines through advertising across multiple mediums and channels, including TV, online ads, sponsorships, etc. Coca-Cola’s sponsorships include NASCAR, NBA, the Olympics, American Idol, etc.

What is the product mix of Pepsi?

PepsiCo’s Products (Product Mix)

Soft drinks. Energy drinks. Cereal. Rice snacks.

How does Pepsi promote their products?

Pepsi Promotion Strategy

The company considers youngsters as its main target audience and they target them through various Brand Ambassadors. In India company choose Celebrities and Sportspeople to be their Brand Ambassadors as the youth is more into Celebrities and Sports.

Why is Coca-Cola so successful in marketing?

A significant part of Coca-Cola’s success is its emphasis on brand over product. Coke doesn’t sell a soft drink in a bottle; it sells “happiness” in a bottle.

What is Coca Cola’s pricing strategy?


Coca Cola’s objective is to target every consumer of the country so Coca Cola has to set its prices at such a level which no one can offer to its consumers. That is why Coca Cola charges the same prices as are being charged by its competitors.

What is the current slogan of Pepsi?

That’s What I Like
Pepsi has introduced the new tagline “That’s What I Like” for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi beverages across the United States.

Can you differentiate between the marketing strategies of Coke and Pepsi?

Unlike the Coca-Cola company, Pepsi manages to equally focus on each of their products with the help of its unique branding, which leads the customers to purchase a second product of Pepsi as soon as they buy the first one owned by the brand.

What is Apple’s pricing strategy?

Apple utilizes a minimum advertised price, or MAP, retail strategy. This strategy prevents retailers from pricing their Apple products below the MAP. By ensuring the price for Apple products never drop below a specific price, Apple can maintain their product popularity.

What is Nestle pricing strategy?

Nestle’s pricing strategy is fairly distinctive in contrast with other brands. Nestle uses various pricing strategies including price skimming, inexpensive and bundles pricing strategy, penetration pricing strategy, stock keeping units, psychological pricing strategy, discounts, and competitive pricing strategy.

What pricing strategy does Starbucks use?

Value Based Pricing Can Boost Margins

For the most part, Starbucks is a master of employing value based pricing to maximize profits, and they use research and customer analysis to formulate targeted price increases that capture the greatest amount consumers are willing to pay without driving them off.

What is Samsung pricing strategy?

Samsung uses price skimming strategy in regards to its mobile phones. When customer demand is high due to a new release, the price is set to attract the most revenue. After the initial fervor and hype wanes, Samsung adjusts price points to suit more consumers in the market.

What is an example of price skimming?

Price skimming examples

Electronic products – take the Apple iPhone, for example – often utilize a price skimming strategy during the initial launch period. Then, after competitors launch rival products, i.e., the Samsung Galaxy, the price of the product drops so that the product retains a competitive advantage.

What is iPhone ProMotion?

ProMotion Displays Refresh at 120Hz

Most displays including standard non-ProMotion iPhones and iPads use a 60Hz display. ProMotion displays are also adaptive, which means they can change their refresh rates to suit whatever it is you’re doing.

What is the target pricing?

Target pricing is a method that businesses use to calculate the selling price for a product based on market prices. First, a company decides on a competitive price for its product based on market research and what similar products are selling for.