What are the 4 types of consumer products?

Types of consumer products
  • Convenience products.
  • Shopping products.
  • Specialty products.
  • Unsought products.

What are the characteristics of product?

Product characteristics are attributes of the product itself that need to be controlled. Examples of product characteristics are size, shape, weight, color, quality, hardness, etc. The list of product characteristics depends on your product and how its functional design requirements have been defined.

What are the main characteristic of consumer?

Psychographic characteristics of consumers include interests, activities, opinions, values and attitudes. Obviously, many magazines are geared toward a consumer’s interest.

What are the 5 consumer products?

Common examples of these are food, beverages, clothing, shoes, and gasoline. Consumer services are intangible products or actions that are typically produced and consumed simultaneously.

What are the five product characteristics?

5 Product Characteristics that influence the Adoption Rate
  • Relative Advantage. The relative advantage refers to the degree to which an innovation appears superior to existing products. …
  • Compatibility. …
  • Complexity. …
  • Divisibility. …
  • Communicability.

What are 3 characteristics of a product?

The main characteristics or essential features of a product are as follows:
  • Tangible Attributes. The first and foremost important feature of a product is its tangibility. …
  • Intangible Attributes. …
  • Exchange value. …
  • Utility Benefits. …
  • Differential Features. …
  • Consumer Satisfaction. …
  • Business Need Satisfaction.

What are the characteristics of products and how can they be classified?

Marketers have traditionally classified products on the basis of three characteristics – durability, tangibility and use.
…
The basis used by Marketers to classify the products are:
  • On the basis of durability and tangibility of the product.
  • On the basis of Consumer Shopping Habits.
  • On the basis of use in industry.

What are the characteristics of products and services?

Services are unique and four major characteristics separate them from goods, namely intangibility, variability, inseparability, and perishability.
…
Features of Services – 4 Main Characteristics: Intangibility, Inseparability, Variability and Perishability
  • Intangibility: …
  • Inseparability: …
  • Variability: …
  • Perishability:

What are 3 examples of products?

Physical products include durable goods (such as cars, furniture, and computers) and nondurable goods (such as food and beverages). Virtual products are offerings of services or experiences (such as education, software, and other digital products).

What are the characteristics of product life cycle?

The product life cycle is defined as five distinct stages: product development, market introduction, growth, maturity, and decline. The amount of time spent in each stage will vary from product to product, and different companies have different strategic approaches about transitioning from one phase to the next.

What are the 4 characteristics of service?

There are four characteristics of service: Intangibility, Inseparability, Variability, and Perishability (Kotler and Keller, 2007).

What are the characteristics of services with examples?

7 Important Characteristics of Services
  • Perishability: Service is highly perishable and time element has great significance in service marketing. …
  • Fluctuating Demand: …
  • Intangibility: …
  • Inseparability: …
  • Heterogeneity: …
  • Pricing of Services: …
  • Service quality is not statistically measurable:

What are the 3 types of marketing?

So, without further ado, the three types of marketing are: Call to Action (CTA) Top of Mind Awareness (TOMA) Point of Purchase (PoP)

What are three service characteristics?

The key characteristics of services are:

Inseparability. Variability. Perishability.

What are the main characteristics of services marketing?

4 Major Characteristics of Service Marketing – Intangibility, Service Variability, Perishability and Production/Consumption Inseparability. 1.

What are the 4 P’s of sales?

The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.

What are the 7 principles of marketing?

It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.

What are the types of sales?

Let’s start off with the five primary sales categories:
  • B2B sales (business-to-business sales)
  • B2C sales (business-to-consumer sales)
  • Enterprise sales.
  • SaaS sales.
  • Direct sales.

What are the 5 marketing concepts?

The five main marketing concepts are production, product, selling, marketing, and societal. Companies utilize these five concepts in regards to the product, price, distribution, and promotion of their business.

What are the 7 steps in the sales process?

The 7-step sales process
  1. Prospecting.
  2. Preparation.
  3. Approach.
  4. Presentation.
  5. Handling objections.
  6. Closing.
  7. Follow-up.

What are the 4Cs of marketing?

The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book ‘Foundations of Marketing’ (2009).

What is Consumer Behaviour in marketing?

Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. It refers to the. actions of the consumers in the marketplace and the underlying motives for those actions.