What are the 5 characteristics of demographics?

Demographics can include any statistical factors that influence population growth or decline, but several parameters are particularly important: population size, density, age structure, fecundity (birth rates), mortality (death rates), and sex ratio (Dodge 2006).

What are the four demographic characteristics?

Demographics include age, income, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location.

What characteristics make up demographics?

Demographic information examples include: age, race, ethnicity, gender, marital status, income, education, and employment. You can easily and effectively collect these types of information with survey questions.

What 3 demographic characteristics are used to describe populations?

Demography is the study of a population, the total number of people or organisms in a given area. Understanding how population characteristics such as size, spatial distribution, age structure, or the birth and death rates change over time can help scientists or governments make decisions.

What are the 6 demographic factors?

The most commonly used demographic segmentation factors are:
  • Age.
  • Gender.
  • Ethnicity.
  • Income.
  • Level of education.
  • Religion.
  • Occupation.
  • Family structure.

Why are demographic characteristics important?

Demographic data can help provide a basis for understanding communities as they are now, where they’ve been and where they’re headed. It can be a powerful tool for tracking change over time and for uncovering the needs or strengths of a community to guide planning, policy development or decision making.

What is a demographic characteristic of an audience?

Demographics. The demographic factors of an audience include age, gender, religion, ethnic background, class, sexual orientation, occupation, education, group membership, and countless other categories. Since these categories often organize individual’s identities and experiences, a wise speaker attends to the them.

What are the basic demographic concepts?

The study of demography covers five basic topics: the size of the population; its distribution across geographic areas; its composition (e.g., age, sex, race, and other characteristics); changes in population size, distribution, and composition over time; and the determinants and consequences of population growth.

What is the main focus of demography?

Demography is the statistical study of human populations. Demography examines the size, structure, and movements of populations over space and time. It uses methods from history, economics, anthropology, sociology, and other fields.

What are the demographic categories?

Demographics
  • Age.
  • Economic characteristics.
  • Marital status.
  • Race.
  • Sex.

What are demographic characteristics in marketing?

Demographic targeting or demographic segmentation is a type of market segmentation according to family size, religion, gender, age, ethnicity, education, and even income. These data can effectively be segmented into different markets, helping companies target customers more accurately than ever before.

What is a demographic characteristic of an audience?

Demographics. The demographic factors of an audience include age, gender, religion, ethnic background, class, sexual orientation, occupation, education, group membership, and countless other categories. Since these categories often organize individual’s identities and experiences, a wise speaker attends to the them.

What are the types of demographic data?

Demographic data refers to data that is statistically socio-economic in nature such as population, race, income, education and employment, which represent specific geographic locations and are often associated with time.

Which five demographic characteristics do marketers typically notice?

Gender, origin or heritage, religion, social or economic status, and life stage.

What are the basic demographic concepts?

The study of demography covers five basic topics: the size of the population; its distribution across geographic areas; its composition (e.g., age, sex, race, and other characteristics); changes in population size, distribution, and composition over time; and the determinants and consequences of population growth.

Which is the best description of demographic?

Demographics is defined as statistical data about the characteristics of a population, such as the age, gender and income of the people within the population. When the census assembles data about people’s ages and genders, this is an example of assembling information about demographics.

What are the 7 market segmentation characteristics?

Market Segmentation: 7 Bases for Market Segmentation | Marketing Management
  • Geographic Segmentation: …
  • Demographic Segmentation: …
  • Psychographic Segmentation: …
  • Behavioristic Segmentation: …
  • Volume Segmentation: …
  • Product-space Segmentation: …
  • Benefit Segmentation:

Why are demographic characteristics used to Analyse a target market?

Demographic data is used by businesses to help them understand the characteristics of the people who buy their products and services. With demographics, you can see who your brand appeals to the most by age, location, gender, job title, income and hundreds of other variables.