What are the geographics of a target market?

Geographic segmentation is a marketing strategy used to target products or services at people who live in, or shop at, a particular location. It works on the principle that people in that location have similar needs, wants, and cultural considerations.

What are the 5 main different segments for geographic?

Marketers use various geographic segmentation variables that include the country, region, state, province, town, climate zone, or zip code. Culture and population density (urban or rural) are also crucial variables to include in their market research.

Which are Geographics?

Geographics are used by businesses to market their goods from the local to the national level. Geographics can be used by local businesses to break a single neighborhood down by the value of homes, the property taxes paid or any geographic features that may indicate consumer interest.

What are market geographics?

: the geographic area in which there is effective competition in the sale of products or services —used in antitrust matters.

What are examples of geographic segmentation?

Geographic Segmentation Examples

An example of geographic segmentation is an ice cream company segmenting a country by how hot different regions are and targeting those specific areas that are hottest and therefore more likely to buy ice cream.

How does McDonald’s use geographic segmentation?

Geographic Segmentation Example — McDonald’s

The fast-food chain divides its target markets into segments by country, region, and cities, then customizes the menu by local preferences. These different market segments have very different preferences and McDonald’s does an excellent job of localizing its products.

What does geographic mean in business?

Geographic segmentation is when a business divides its market on the basis of geography. You can geographically segment a market by area, such as cities, counties, regions, countries, and international regions. You can also break a market down into rural, suburban and urban areas.

What is the difference between geographic and demographic?

The main difference between demographic and geographic segmentation is that demographic segmentation categorizes customers based on factors like age, education, income level, and ethnicity, while geographic segmentation categorizes customers based on their geographical location.

How does Nike use geographic segmentation?

The presence of physical stores in different parts of the world is one of Nike’s strategies under its geographic segmentation. This segment acknowledges that each country has varied lifestyle habits and cultures. The company introduced different products for various countries that meet the customers’ needs.

What are the 4 types of market segmentation?

Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.

What is the geographic segmentation of Starbucks?

The following are Starbucks’s geographic segments: the Americas; China and Asia Pacific (or CAP); and Europe, the Middle East, and Africa (or EMEA). Starbucks is focusing heavily on China, where it has almost 1,400 stores. The company is expected to rapidly expand its mobile and loyalty ecosystem in China.

What is geographic segmentation in tourism?

In geographic segmentation, the market is divided according to geographical areas such as regions, cities, states, countries, topography, political boundaries, etc. These criteria are based on the assumption that people from the same place may share features such as lifestyle characteristics and consumption habits.

How does Nike use geographic segmentation?

The presence of physical stores in different parts of the world is one of Nike’s strategies under its geographic segmentation. This segment acknowledges that each country has varied lifestyle habits and cultures. The company introduced different products for various countries that meet the customers’ needs.

What is McDonald’s market segmentation?

McDonald’s is one of the most popular fast-food restaurants companies in the world. The way McDonald’s built its marketing segmentation remains mysterious.

2.3 Demographic Approach.
Type of segmentationSegmentation criteriaMcDonald’s target segment
DemographicAgeAll age
IncomeLow and Middle

What companies use geographic segmentation?

McDonalds divides its market into geographic segments, for example, different countries, states, regions and cities. McDonalds sells burgers and target local markets and with customized menus. Let’s say, instead of using beef, in India McDonalds burgers are made from chicken due to religious beliefs.

How does Coca-Cola segment the market?

TARGETED MARKETING. Coca-Cola takes every customer as a target, however its segmentation is mainly based on “age, family size and income.” The perfect segmentation was a main factor for Coca-Cola’s success.

What is the target customer of Coca-Cola?

Targeting of Coca-Cola

The primary target of Coca-Cola is younger customers within the age bracket of 10-25 and a secondary market composed of people aged 25-40. The company targets the market that desires an intense flavor with their regular cola drinks in terms of taste.

What is the target market of KFC?

KFC uses demographic segmentation to serve the target market that has both vegetarian and non-vegetarian customer segments. Its offerings cater to kids, young adults, and almost all age groups. KFC’s target audience can be categorized into four groups: Children.

How do you segment a market geographically?

There are several ways that a market can be geographically segmented. You can divide your market by geographical areas, such as by city, county, state, region, (like the West Coast), country, or international region, (like Asia). You can also divide the market into rural, suburban, and urban market segments.

What is Nike target market?

Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.

What is geographic segmentation of Coca-Cola?

The Coca-Cola Company’s operational structure includes four geographic operating segments: Europe, Middle East & Africa; Latin America; North America; and Asia Pacific. The company reporting structure also includes the non-geographic segments of Global Ventures and Bottling Investments Group (BIG).

What is Pepsi’s target market?

Pepsi’s customers are mainly aged between 13 and 35 years old from lower middle class to upper class with a busy and modern lifestyle. Their prices reflect that, staying affordable for millennials from different classes.

Who is the target market of Starbucks?

The target market is relatively affluent – middle and upper class – as well as educated, socially aware, active and busy. There is a strong emphasis on beverage sales, amounting to over $18 billion in 2021, compared to food product sales of just over $5 billion during the same period.