What makes a good press release?

A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information. If you get the news content right and write to the publication’s style, you give yourself a good chance of getting your story across.

What is press release with example?

A press release is an official (written or recorded) statement that a company makes to the news media, and beyond. We are talking about the same thing whether we call it a “press announcement,” a “press release,” or a “news release.”

Which two are an example quality of a good press release?

What makes a good press release is several key ingredients, from an eye-catching headline and a compelling and shareable story that resonates with readers, to a call-to-action (CTA), high-quality media, and a top-notch distribution strategy. Follow along for the full breakdown to ensure yours is a success.

How do you write a 2022 press release?

Here are seven steps to writing an effective press release, step-by-step:
  1. Find a newsworthy angle.
  2. Craft an appealing press release headline.
  3. Summarize your story in your subtitle.
  4. Introduce essential information.
  5. Provide supporting information and context.
  6. Lead into the reader’s next steps.
  7. End with your boilerplate.

How do you write a killer press release?

The 6 Essential Steps to Writing a Killer Press Release
  1. Craft a hook. If you’ve ever had a song stuck in your head, you know what a great hook is. …
  2. Add a great headline. If you’re a Copyblogger reader, you already know the importance of a compelling headline. …
  3. Avoid jargon. …
  4. Provide resources. …
  5. Proofread. …
  6. Share your news.

What are the three most important words in a press release?

> The three most effective words to use in writing a news release and headline are “free,” “new” and “best.” The meanings are well understood by all.

What is the most common topic of press release?

Common press release topics include new product launches, mergers and acquisitions, product updates, events, grand openings, new partnerships, rebranding, executive promotions/hirings, industry awards, and more.

What makes a press release newsworthy?

A press release must reveal something new or “newsworthy” to capture the attention of both the media and your audience. A newsworthy piece of content is timely, relevant, impactful; it should overall reveal something and be worth reading or writing about.

What is in a press release?

What is a press release/news release? A press release is an official statement (written or recorded) that an organization issues to the news media and beyond. Whether we call it a “press release,” a “press statement,” a “news release,” or a “media release,” we’re always talking about the same basic thing.

Where is press release used?

Also referred to as a media release, news release, and press statement, a press release is typically written by a company’s marketing or public relations team and sent to media outlets, such as newspapers, magazines, radio stations, television stations, and websites.

What is press release in media?

A press release is an announcement you make to the press with the goal of generating media coverage. It is essentially a request to the media to talk about an issue or to tell them of news that you think is of interest. Press releases are a must for virtually every campaign, especially for the launch.

What are the 7 steps to a press release?

Follow these tips to write a compelling press release.
  1. Get Straight to the Point. A press release should clearly convey the following: …
  2. Start with a Press Release Template. …
  3. Have a Word Count in Mind. …
  4. Include Useful and Timely Statistics. …
  5. Make the Hook Obvious. …
  6. Supply a Link to High-Quality Images. …
  7. Include Your Contact Details.

How long should a press release be?

about 300 to 400 words
Be concise

The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story.

What information and content should a release include?

  • Headline: An effective press release must have an eye catching headline. …
  • Dateline: An effective press release should contain dateline in the first line of the first paragraph of the content. …
  • Introduction: …
  • Body: …
  • Boilerplate: …
  • Call To Action: …
  • Media Contact Details:

What makes a press release newsworthy?

A press release must reveal something new or “newsworthy” to capture the attention of both the media and your audience. A newsworthy piece of content is timely, relevant, impactful; it should overall reveal something and be worth reading or writing about.

How do I make a press release?

The Top 8 of free press release submission sites (fully updated for 2022)
  1. Online PR News. Probably the most established out of all the free press release submissions sites. …
  2. PR.com. A similar model to Online PR News, where the most basic package is free. …
  3. PR Free. …
  4. PR Log. …
  5. Press Release Point. …
  6. PR Fire. …
  7. Newswire Today. …
  8. PR Sync.

Can a press release be two pages?

The press release should be as concise as possible and ideally no longer than one page. If it exceeds one page, do not split paragraphs. Instead, put the word “more” at the bottom center of the first page to indicate to the reader that there is more content on a second page.

Should I send press release in Word or PDF?

When you send a press release for your business, the best formats are either a Word Document or pasted directly into the email body. Sending a press release in a PDF format makes it much more difficult for journalists to copy the content and use it, which lessens the likelihood of them sharing your news.