What is press release with example?

A press release is an official (written or recorded) statement that a company makes to the news media, and beyond. We are talking about the same thing whether we call it a “press announcement,” a “press release,” or a “news release.”

How do I write a press release?

Here are seven steps to writing an effective press release, step-by-step:
  1. Find a newsworthy angle.
  2. Craft an appealing press release headline.
  3. Summarize your story in your subtitle.
  4. Introduce essential information.
  5. Provide supporting information and context.
  6. Lead into the reader’s next steps.
  7. End with your boilerplate.

What are the 7 steps to a press release?

Follow these tips to write a compelling press release.
  1. Get Straight to the Point. A press release should clearly convey the following: …
  2. Start with a Press Release Template. …
  3. Have a Word Count in Mind. …
  4. Include Useful and Timely Statistics. …
  5. Make the Hook Obvious. …
  6. Supply a Link to High-Quality Images. …
  7. Include Your Contact Details.

What are the 5 parts of a press release?

The 5 Components of a Successful Press Release
  • Relevant timing. Before reaching out to reporters, do some research around your proposed launch date and figure out if there is anything big happening in the space around the same time. …
  • Compelling headline. …
  • Informative lead paragraph. …
  • Supporting quotes. …
  • Clear call to action.

What makes a good press release?

A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information. If you get the news content right and write to the publication’s style, you give yourself a good chance of getting your story across.

What should be in a press release?

To summarize, here’s what everyone needs to know about writing a press release: Write a short, catchy headline. Get to the Point –summarize your subject in the first paragraph. Body – explain why this matter to your audience.

What are the 6 elements of a press release?

Here are the 6 essential parts most press releases possess:
  • Headline. The headline, or title, of a press release tells readers what the release is about. …
  • Summary. …
  • Date and location. …
  • Body. …
  • Boilerplate. …
  • End or Close.

What is the goal of a press release?

It is a tool made to announce something that is newsworthy in the most objective way possible. The whole purpose of a press release is to get coverage and get noticed by a target audience.

Can a press release be two pages?

The press release should be as concise as possible and ideally no longer than one page. If it exceeds one page, do not split paragraphs. Instead, put the word “more” at the bottom center of the first page to indicate to the reader that there is more content on a second page.

Why is 30 at the end of a press release?

One theory is that the journalistic employment of -30- originated from the number’s use during the American Civil War era in the 92 Code of telegraphic shorthand, where it signified the end of a transmission and that it found further favor when it was included in the Phillips Code of abbreviations and short markings …

How long should a press release be?

about 300 to 400 words
Be concise

The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story.

How do you write a killer press release?

The 6 Essential Steps to Writing a Killer Press Release
  1. Craft a hook. If you’ve ever had a song stuck in your head, you know what a great hook is. …
  2. Add a great headline. If you’re a Copyblogger reader, you already know the importance of a compelling headline. …
  3. Avoid jargon. …
  4. Provide resources. …
  5. Proofread. …
  6. Share your news.

How many paragraphs is a press release?

Press releases should be at least three paragraphs long, including the opening paragraph, supporting paragraph(s), and a closing paragraph that restates or summarizes your main points.

Can you include pictures in a press release?

At the very least, you should always include a high-res image of your logo in your press release. If possible, add relevant and high-quality images, that grab attention and add value to your news story.

Who writes press releases?

public relations professional
PR professionals send reporters press releases to propose possible story ideas. A press release is a short, compelling news story written by a public relations professional and sent to targeted members of the media. The goal of a press release is to pique the interest of a journalist or publication.

Should a press release be one page?

The press release should be as concise as possible and ideally no longer than one page. If it exceeds one page, do not split paragraphs. Instead, put the word “more” at the bottom center of the first page to indicate to the reader that there is more content on a second page.

Should a press release be a PDF?

The PDF is the king of “static”

Most companies that have a news- or pressroom on their website make their press releases available to journalists. In fact, it is best practice to do so. However, when a newsroom contains releases in only PDF, the PR department will lose on conversion, engagement, and measurement.