What is an example of product line and product mix?

Width: The width of a product mix refers to the total number of product lines a business has. For example, if a breakfast food company has a product line for hot cereal, cold cereal and breakfast snacks, it would have a width of three because it has three product lines.

What is an example of a product line filling?

Examples of Line Filling

To discuss in detail the concept of Line Filling, cosmetic brands are one of the best examples. Supposedly a brand offers the range of mascara, kohl eye pencil, nail paints, and lipsticks that are quite famous amongst the target audience.

What are the examples of product line depth?

Product depth can include details like a product’s size, flavor, useful life and more. For example, if a company has a product line of potato chips that includes five flavors and three bag sizes, the product depth for the line is 15.

What are 3 examples of products?

Physical products include durable goods (such as cars, furniture, and computers) and nondurable goods (such as food and beverages). Virtual products are offerings of services or experiences (such as education, software, and other digital products).

Which of the following are examples of product line length?

Length – Total Products

For example, if a company has 10 product lines and each line has 3 products, then length is (10×3) = 30. Length of the product mix refers to the total number of products in the mix.

What is the product mix of Coca Cola?

For example, The Coca-Cola Company has its signature Coca-Cola brand, featuring original Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, etc. This would be described as a product line, while their product mix consists of their Coca-Cola, Dr. Pepper, Glaceau Smartwater, Sprite (and so on) product lines.

Why is product line important?

Product lines are essential for companies who want to connect customers with a wide range of products to meet their needs. As consumers begin to develop familiarity with the brand, they can branch out and try new products in the line.

What are the 7 types of product?

Types of Product – Goods, Services, Experiences, Convenience, Shopping, Specialty Goods, Industrial Goods and Consumer Goods.

What are the 4 types of products with examples?

What are the four classifications of products?
  • Convenience goods.
  • Shopping goods.
  • Specialty goods.
  • Unsought goods.

What are the 5 consumer products?

Common examples of these are food, beverages, clothing, shoes, and gasoline. Consumer services are intangible products or actions that are typically produced and consumed simultaneously. Common examples of consumer services are haircuts, auto repairs, and landscaping.

What are basic products?

basic products means products intended for export after processing into processed products or into goods; goods intended for export after processing shall also be regarded as basic products, Sample 1Sample 2Sample 3.

What are the product line decisions?

The product line decisions are (1) product line expansion, (2) product line reposition and (3) product line contraction. The marketing executive will make a variety of product line decisions over the life of a product.

What are the different types of product explain with examples?

Products are broadly classified into two categories – consumer products and industrial products. Consumer products are products that the ultimate consumer purchases himself for direct use. The consumer purchases these consumer products to satisfy his personal needs and desires.

What type of product is clothing?

Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural products found in the environment, put together.

Why is product line important?

Product lines are essential for companies who want to connect customers with a wide range of products to meet their needs. As consumers begin to develop familiarity with the brand, they can branch out and try new products in the line.

How do you start a product line?

5 Steps to Launching a New Product Line
  1. Define Your Target User. Do you want to create something that your existing customers will love, or something that will attract new customers? …
  2. Product Validation. …
  3. Develop a Go-To-Market Strategy. …
  4. Set The Pre-Launch Stage. …
  5. Develop the Next Product.