What is a tentpole in film?

Definition of tentpole

: a big-budget movie whose earnings are expected to compensate the studio for its less profitable movies.

What are tentpole events?

A Tentpole event can be any event that your customers and prospective customers identify with and rally around in some way. Your job as a marketer is the leverage the Tentpole event to drive awareness and marketing goals for your business.

What is the key for a film to be released as a tentpole?

Given that successful tentpole films must generate around $1 billion in global box office receipts off production and P&A budgets of $200 to $300 million, they must be exhibited in theaters all year long (wide theatrical window), they must appeal to a four quadrant audience (men, women, boys and girls) and contain …

What is a tentpole strategy?

Tentpole marketing is a strategy devised by most artists, movies, and media production companies to seize the hype created around an event – a trend, or a moment in a manner that benefits them.

What is a TV tentpole?

In broadcast programming and motion pictures, a tent-pole or tentpole is a program or film that supports the financial performance of a film studio or television network. It is an analogy for the way a strong central pole provides a stable structure to a tent.

What are editorial Tentpoles?

Tentpole events are cultural topics or trending news that are highly popular among a large audience base. Traditionally, tentpole events were connected to the big movie blockbusters that would peak fiscal earnings for the studio each year.

How does a movie becomes a blockbuster?

A blockbuster is a big-budget Hollywood movie, typically released during the summer, that is produced to draw in a massive crowd with its spectacular special effects, star-studded cast, and high stakes scenarios. Blockbusters are meant to be extremely popular and successful financially by design.

What is countering in broadcasting?

In broadcast programming, counterprogramming is the practice of offering television programs to attract an audience from another television station airing a major event. It is also referred when programmers offer something different from the rival’s program as an alternative, to increase the audience size.