Is greeting card business profitable?

How much profit can a greeting card business make? A small greeting card business can make about $45,000 per year. Larger companies, like Hallmark, make as much as $19.7 billion on Valentine’s Day alone.

Is selling greeting cards profitable?

The Card Making Business

Making and selling handmade greeting cards provides the opportunity to simply earn a few extra dollars or to build a significant income. Most small card businesses fall halfway between these two extremes.

Is greeting cards a good business?

Greeting cards are big business. People need them for countless occasions. Not only do they send them to mark births, deaths, graduations and anniversaries, but they also send them just to add cheer to a loved one’s day. Many people won’t even think about giving a gift unless there is a greeting card attached.

Can you make money with greeting cards?

Do Millennials buy greeting cards?

“We’ve found that eight out of 10 millennials keep the cards they’re given because they are so important to them as capstones of a relationship,” says Lindsey Roy, chief marketing officer of Hallmark (opens in new tab), one of the big two greeting-card companies, along with American Greetings (opens in new tab).

What greeting cards sell the most?

Birthday cards are still the best-selling card type, accounting for more than half of the total cards sold. About two-thirds of birthday cards are mailed. Greeting card prices can vary from 50 cents to more than $10 – with a price point for every consumer and sending occasion.

How do I sell my greeting cards to a company?

Here are four quick steps to help you sell artwork to greeting card companies.
  1. Create a marketable greeting card. The key to selling artwork as greeting cards is to understand the needs of a greeting card company. …
  2. Find greeting card publishers. …
  3. Submit your greeting card designs. …
  4. Follow up with the card companies.

How do I sell my greeting cards to stores?

If you want to sell your greeting card line into more stores, these techniques can help get your foot in the door.
  1. Offer a free fixture to display your card line. …
  2. No minimum order. …
  3. Buy out dead stock. …
  4. Free shipping. …
  5. No-risk guarantee. …
  6. Extended dating. …
  7. Take back holiday card leftovers. …
  8. Allow ongoing returns for credit.

How do you make cards to sell?

How much does hallmark pay for a card?

Compensation varies from publisher to publisher, according to the Greeting Card Association, but in general, writers can expect to receive anywhere between $25 and $150 for a submission that’s accepted.

Does Hallmark accept submissions?

Hallmark does not accept or purchase unsolicited submissions of ideas, artwork, photography, or writing for our greeting card or Gift Books lines. How can I submit my product idea or invention to Hallmark? Hallmark does not accept or consider outside submissions of creative ideas, suggestions, or materials.

How do I become a freelance greeting card writer?

The qualifications that you need to start a career as a greeting card writer revolve around writing skills, the ability to produce multiple texts, and the ability to write under a deadline. You can pursue a degree in creative writing or English, but this is not always necessary for a career as a greeting card writer.

How do I submit a greeting card to Hallmark?

Submit a creative idea to Hallmark by entering one of its monthly greeting card writing contests at You do not need a bachelor’s degree to enter a contest as you do to apply for a job. Check job postings at frequently as they change intermittently.

What do Hallmark actors make?

Hallmark Actors get paid between $400 to $1,200 per day. And to complete a Hallmark movie Director needs 14 to 20 days. So finally they get around $5,600 to $24,000 per movie as per their popularity, and the average budget of a hallmark movie is $2 Million Dollars.

How much do greeting card companies pay artists?

For greeting cards, a flat fee generally ranges between $275 and $500. An advance against a typical 4%-6% royalty may run from $150 to $300. Payments vary from publisher to publisher, as well as by type and complexity of the artwork.

How much do greeting cards sell for?

Greeting card prices can vary from 50 cents to $10 – with a price point for every consumer. The vast majority are between $2 and $4. (Total price per year include boxed cards.) The cost of a typical counter card, however, is between $2 and $4.

How much do Hallmark authors make?

Hallmark Salary FAQs

The salary trajectory of a Writer ranges between locations and employers. The salary starts at $49,481 per year and goes up to $48,715 per year for the highest level of seniority.

Who are hallmarks competitors?

Hallmark competitors include Blue Mountain, American Greetings and Hipcamp. Hallmark ranks 1st in Product Quality Score on Comparably vs its competitors.

How much should I charge for a greeting card design?

Greeting card designs usually go for a flat fee of around $300–$500. If you’re being paid in royalties, you can potentially earn more (or less) than that flat fee amount, depending on how the product sells.

What is a good profit margin for greeting cards?

As a rule of thumb, I have found that if you make 20 to 25 percent profit on each card, then you are doing great!

Why are greeting cards so expensive?


To understand a greeting card’s price, start with its most important costs: Paper and people. High-grade paper is necessary to distinguish greeting cards from something you could print from a home computer, and it’s getting more expensive.

How can I sell my homemade cards online?

5 Methods for Creating and Selling Cards Online
  1. Upload designs to print-on-demand sites like Zazzle.
  2. Sell handcrafted cards on Etsy or another marketplace.
  3. Build a website to sell your cards.
  4. Sell messages and designs to existing greeting card companies.
  5. Fulfill custom greeting card requests on freelance sites.