Is it pronounced Bulgari or BVLGARI?

How did you pronounce BVLGARI?

Even if it looks like the brand contains a “V” in its name, the correct way to pronounce Bvlgari is with a “U”, so as Bulgari. Also, because Bulgari is an Italian surname, the correct pronunciation of Bvlgari is in Italian. So the right way to pronounce Bulgari is Bool-gah-ree.

Why is Bulgari spelled with V?

The BVLGARI logo was used for the first time in 1934, when its gilded brass letters graced the central doorway of the Via Condotti flagship store. In reference to ancient Rome, the “U” was replaced with the letter “V“. Since then, the trademark is stylized BVLGARI in the classical Latin alphabet.

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