Is The Ordinary sold in stores?

Affordable skin-care brand The Ordinary has officially landed at Ulta and everything is under $15. (Yes, you read that right.) Then, come August 5, 400 Ulta stores across the country will start carrying the Deciem-owned line, marking the largest expansion for the brand in the U.S. to date.

Is The Ordinary only sold at Sephora?

Much-loved affordable skin-care line The Ordinary will no longer be available at Sephora. After joining the retailer about six months ago, the brand will be moving to Ulta. Women’s Wear Daily confirmed the news this morning.

Where is The Ordinary sold in Australia?

Priceline also carries the range if you’re after a brick-and-mortar option, though stock varies from store to store. There are 21 products avaliable online, though many are often sold out. Myer carries 46 products from The Ordinary, as well as products from sister brands NIOD and Hylamide both in store and online.

Is The Ordinary sold on Amazon?

Amazon is not listed as a authorized retailer on the Ordinary/ DECIEM website. Based on that, I wouldn’t trust the Ordinary products being sold on here.

Why was The Ordinary Cancelled?

Deciem’s Brandon Truaxe: the world’s most controversial beauty CEO, explained. The creator of the low-price skin care brand The Ordinary has been ousted after a year of erratic behavior, and now has a restraining order against him.

Why did Sephora stop selling The Ordinary?

Deciem never made it to Ulta, though, and in early June, it was announced suddenly that the brand would no longer be sold at Sephora due to “a change in direction” from Deciem, according to a spokesperson for the retail giant.

How can you tell a fake ordinary?

If you’re familiar with the smell and consistency of a The Ordinary product, that will make it easier to notice if your new product is suspicious. Deciem doesn’t add fragrance to any of it’s The Ordinary products, so if your newest purchase has a perfume smell, it’s likely to be a fake.

What is ordinary cost?

Nothing costs more than $20. In fact, the majority of it clocks in for less than $10. This is largely in part thanks to The Ordinary’s dedication to transparency, resulting in prices that aren’t significantly marked up. But despite its low price point, the brand can be intimidating.

What does Matrixyl 3000 do?

Matrixyl 3000 helps bring back necessary moisture to depleted skin cells, helping to improve glow and your skin’s vibrancy. All too often, anti-aging products are formulated with some of the harshest, most irritating ingredients.

Is The Ordinary a Korean brand?

Korean Skincare Products

When Canadian company Deciem launched skincare brand The Ordinary in 2016, their effective products at unbeatable prices commanded the attention of the beauty industry. But it hasn’t been smooth-sailing for the company lately.

Is The Ordinary safe?

The Ordinary is a cruelty-free and vegan company with some forward-thinking sustainability practices, but we would be hard pressed to call them a sustainable or clean brand. While their ingredients tend to be better than some other beauty brands, they aren’t a clean beauty brand, nor do they claim to be.

Is The Ordinary made in Korea?

Country of Origin (Global Supply)

All of The Ordinary’s products are owned by DECIEM, but for some products the raw materials are imported from another country and bottled and packed in DECIEM Canada.

Who makes The Ordinary brand?

The Estée Lauder Companies
There’s no denying that The Ordinary, now part of The Estée Lauder Companies, is a hit on social media, particularly on TikTok — a favorite among Generation Z users — and that the brand is backed by a crowd of influencers including Kim Kardashian, who alone has some 220 million Instagram followers.

Does Estee Lauder own The Ordinary?

The Estée Lauder Cos. Inc. on Tuesday closed a deal for a majority stake in Deciem, the parent company of The Ordinary. Lauder now owns 76 percent of Deciem.

Who owns The Ordinary brand?

Estée Lauder Companies
Estée Lauder Companies officially owns the majority of The Ordinary’s Deciem.

Is The Ordinary a Canadian company?

Deciem, the Canadian company behind ultra-popular line The Ordinary, was just bought out by Estee Lauder for… Big news skincare fans and fanatics. Deciem, the Canadian company behind ultra-popular line The Ordinary, was just bought out by Estee Lauder, valuing the company at a whopping $2.2 billion in US green.

Where did The Ordinary come from?

Deciem was founded in Toronto, Canada in 2013 and has since expanded across the globe. In a message posted on Instagram, the company said of Mr Truaxe: “You touched our hearts, inspired our minds and made us believe that anything is possible”.

Is The Ordinary being discontinued?

Brandon Truaxe, 39, the co-CEO of the company, which also includes The Ordinary brand, a cult-like brand favoured for its extremely-affordable prices, said in a video posted to the brand’s official Instagram page: “This is the final post of Deciem, which we will shut down all operations until further notice, which will …

Is The Ordinary discontinued?

Despite its popularity (there are countless Reddit threads dedicated to it), The Ordinary decided to discontinue the product in 2019.

What happened to The Ordinary founder?

Death. Only a few months later, Truaxe died at age 40. His death took place early on morning, 20 January 2019, reportedly after falling from his Toronto apartment in the Distillery District.

Is ordinary ethical?

The Ordinary has confirmed that it is truly cruelty-free. They don’t test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don’t sell their products where animal testing is required by law.

Why is The Ordinary so popular?

The Ordinary which comes under the brand DECIEM, features the most popular skincare ingredients, like niacinamide and hyaluronic acid, and focuses on delivering the best quality ingredients, at a very attractive price. Part of the brand’s appeal is that it’s actually affordable for everyone.