What are focus groups simple definition?

A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign. A trained moderator leads a 30-90-minute discussion within the group that is designed to gather helpful information.

What is a focus group in research?

Focus groups use group dynamics to get shared experiences of people with similar characteristics. This is different from an interview study, where the focus is on individuals. Focus groups can be used to get feedback before, during, or after your product is developed (formative or summative evaluations).

What is an example of a focus group?

A focus group is a small-group discussion guided by a trained leader. It is used to learn about opinions on a designated topic, and to guide future action. Examples: A focus group of parents of preschoolers meets to discuss child care needs.

What is focus group and why is it important?

A Focus Group allows the researcher to gather more information in a shorter period of time, generally two hours. Focus groups can provide insight into complicated topics where opinions or attitudes are conditional or where the area of concern relates to multifaceted behavior or motivation.

What is another name for a focus group?

inner circle, clique, the in-crowd, in-group.

What are the characteristics of a focus group?

Focus groups usually consist of 8 to 12 individuals and are generally planned to last two hours. Focus group participants are selected based on predetermined characteristics. Typically, focus group participants are somewhat homogeneous, but are unfamiliar with each other.

What are the advantages and disadvantages of focus group?

The advantages of focus groups are that they are easy to execute, time-saving, cost-effective and yield rich data. The disadvantages of focus groups are skewed results, groupthink, dishonest responses, and moderator bias.

What are the pros and cons of focus groups?

Focus groups are usually tools used by the advertising industry to measure the potential impact of a new product.
  • Advantage: Easily Measure Customer Reaction. …
  • Disadvantage: Not as In-Depth as Other Market Research. …
  • Advantage: Time-Saving Opportunity. …
  • Disadvantage: Expense. …
  • Disadvantage: Moderator Bias.

When would you use a focus group?

When TO do a Focus Group:
  1. To delve deeper into issues identified through a larger, quantitative study. …
  2. To collect additional information to prepare a survey for a larger quantitative study. …
  3. To test marketing materials with a target audience, like undecided voters or consumers.

How many participants are in a focus group?

Population: The ideal size of a focus group is 8-10 subjects, plus a facilitator and a note taker, about the size of a lively seminar class. A larger group will limit the detail of some responses because participants feel a pressure to share airtime with others.

Are focus groups qualitative or quantitative?

A focus group is qualitative research because it asks participants for open-ended responses conveying thoughts or feelings. The other prominent research type is quantitative research. This is more data-driven research that uses surveys or questionnaires to derive numerical-based statistics or percentages.

What type of methodology is a focus group?

The focus group is a qualitative research methodology employed to gain rich insight into attitudes and behaviors. Researchers are better equipped to understand and meaningfully explain certain communication phenomena with descriptive data.

What are the characteristics of a focus group?

Focus groups usually consist of 8 to 12 individuals and are generally planned to last two hours. Focus group participants are selected based on predetermined characteristics. Typically, focus group participants are somewhat homogeneous, but are unfamiliar with each other.

What are the pros and cons of focus groups?

Focus groups are usually tools used by the advertising industry to measure the potential impact of a new product.
  • Advantage: Easily Measure Customer Reaction. …
  • Disadvantage: Not as In-Depth as Other Market Research. …
  • Advantage: Time-Saving Opportunity. …
  • Disadvantage: Expense. …
  • Disadvantage: Moderator Bias.