What is a meta description example?

A meta description is the promise you make to searchers. Among a sea of competing webpages, it calls out to them and says, “This is the page you’re looking for.” When you type a search query into Google—let’s use “temporary tattoos” as an example—the algorithm displays results on the search engine results page (SERP).

What should I put in my meta description?

Meta descriptions should be quick, one- to two-sentence summaries of the content within your web page. They should tell the reader what they can expect to find after clicking on your link.

What is an example of a meta tag?

Search engines such as Google use metadata from meta tags to understand additional information about the webpage. They can use this information for ranking purposes, to display snippets in search results, and sometimes they can ignore meta tags. Example of meta tags include the <title> and <description> elements.

How do you write a meta description for 2022?

How to Create a Great Meta Description
  1. Having the right number of characters (usually between 60-160 characters) to keep within the character limit.
  2. The inclusion of your location and the keywords you’re trying to rank for.
  3. Using active, exciting language.
  4. Including schema on your webpage.
  5. Unique content.
  6. Consistent tone.

How many words are the best for meta description?

Optimal meta description length

Meta descriptions can technically be any length, but Google generally truncates snippets to ~155-160 characters. It’s best to keep meta descriptions long enough that they’re sufficiently descriptive, so we recommend descriptions between 50 and 160 characters.

How do I write SEO friendly meta description?

Best Practices When Writing Meta Descriptions
  1. Attain 158 characters and no longer on desktop and 120 characters on mobile.
  2. Use action-oriented language. It gets clicks!
  3. Make it specific and relevant. Put that keyword in and don’t create duplicate meta descriptions!
  4. Don’t deceive users. …
  5. Provide a solution or benefit.

What should you not write in a meta description?

How Not to Write a Meta Description
  1. Don’t Focus on the Number of Characters. It is common knowledge to keep your meta description length under a certain amount of characters. …
  2. Don’t Duplicate Your Meta Description. …
  3. Don’t Forget Keywords in Your Copy. …
  4. Don’t Write Boring Descriptions. …
  5. Don’t Be Lazy | Set Up Structured Data.

What’s a good meta title?

A meta title, also known as a title tag, refers to the text that is displayed on search engine result pages and browser tabs to indicate the topic of a webpage.

Do meta keywords Matter 2022?

No, Google has not used the meta keywords tag since 2009.

Suffice to say; you should not be spending any time adding meta keywords to your website in 2022. Google does not use them to determine ranking signals, and they provide no additional value to users – rendering them obsolete in SEO.

What should you not write in a meta description?

How Not to Write a Meta Description
  1. Don’t Focus on the Number of Characters. It is common knowledge to keep your meta description length under a certain amount of characters. …
  2. Don’t Duplicate Your Meta Description. …
  3. Don’t Forget Keywords in Your Copy. …
  4. Don’t Write Boring Descriptions. …
  5. Don’t Be Lazy | Set Up Structured Data.

How do I write a meta description for 2021?

How to Write the Best Meta Descriptions in 2021
  1. Aim for around 155 characters. There is no perfect length for a meta description. …
  2. Use your focus keyword. …
  3. Make sure it matches your page’s content. …
  4. Include a call-to-action. …
  5. List specifications, where possible. …
  6. Make it unique. …
  7. Make it interesting.

What is a good meta title?

Stick to a 55-character limit. Be specific but concise. Make the keyword/keyphrase obvious. Incorporate relevant power words. Make it interesting.

Do meta descriptions matter anymore?

<meta name=”description” content=”This is a meta description sample. We can add up to 160 characters.”> Google does not use the Meta description as a ranking signal; still, it has a massive effect on your page CTR because it shows up in search results.

Do meta descriptions need to be unique?

A meta description is crucial to ranking, so make sure to write unique meta descriptions for each page. Unique meta descriptions increase the probability that search engines and other browsers can understand what content is on a page and how it compares to other pages.

What is meta description on Facebook?

Thanks to these meta tags, search engines know that indexing of this web page (post) and its parameters are set to follow (dofollow). The meta title entered and the meta description are used by search engines to display the link to this post in their search results (on their search results page – SERP).

Are meta description still relevant 2022?

Conclusion. Meta descriptions still matter in 2022, even though they don’t directly impact SEO, and even though Google doesn’t always use them. Be sure that meta description optimization is part of your long-term strategy: revisit them regularly, test out different language and styles, and tailor them to users.

What are the 3 meta attributes?

Meta Keywords Attribute – A series of keywords you deem relevant to the page in question. Title Tag – This is the text you’ll see in the SERP and at the top of your browser. Search engines view this text as the “title” of your page. Meta Description Attribute – A brief description of the page.

Why is Google not using meta description?

There are many situations where the search engines won’t display your title tag or meta description. Here are a few potential scenarios: The title or meta description you specified isn’t relevant to the search query. The title or meta description you specified is too short or too long.