Marketing is the discipline of advertising that studies the way in which companies can seduce the customer and promote the purchase of their product or service.

In a way, Marketing is also the whole academic and scientific framework that studies these processes and principles that make certain brands more or less attractive to the customer. Thus, Marketing is an eminently practical field of study, since companies use all this knowledge to improve their strategies and therefore sell more and better their products.

Marketing Phrases to Know the Customer’s Mind

Although not all of these famous quotes are directly related to the world of marketing, they can help us understand certain basic principles about advertising. Therefore, we have collected not only contemporary phrases, but also those of great thinkers in history who, in one way or another, have been concerned with the relationship between appearance and attraction.

Without further ado, let’s take a look at these Marketing phrases .

1. Statistics are like bikinis: what they reveal is suggestive, but what they hide is vital (Aaron Levenstein)

The data must be interpreted correctly.

2. Stop selling. Start helping (Zig Ziglar)

When your mission is simply crematory, you may be on a short path.

3. All marketing should communicate something with real meaning (Guy Kawasaki)

The form is not enough, the content of the message is what is really important.

4. The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason not to do it (Sergio Zyman)

The vision of this Mexican marketer.

5. The consumer will forget what you said, but he will never forget how you made him feel (Eric Kandel)

The importance of connecting emotions to the product or service we want to sell.

6. Make a customer, not a sale (Katherine Barchetti)

The long term vision is not about sales, but about recurring and satisfied customers.

7. The goal of marketing is to know and understand the consumer so well that the product or service fits him like a glove and can sell itself (Peter Drucker)

No more, no less.

8. You can’t just ask your customers to tell you what they want and try to provide it. When you do, they’ll be asking for something new. (Steve Jobs)

Market dynamics are so variable that you have to know how to adapt and anticipate every moment.

9. Urgency can drown out what is important (Marissa Mayer)

A basic principle that all corporations should take into account.

10. Word of mouth marketing has always been important. Today it is more important than ever because of the power of the internet (Joe Pulizzi)

A paradox that should make us think.

11. Anyone sees fashion in a boutique or history in a museum. The creative person sees history in a hardware store and fashion in an airport (Robert Wieder)

About the creative mind and its way of perceiving advertising reality.

12. The Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions of people (Danielle Sacks)

On the benefits (or not) of new technologies.

13. No matter what segment you compete in, innovation must be consumer-centred (A.G. Lafley)

Knowing the needs of the client is the basis of the R+D+I of a company that prospers in its sector.

14. Your culture is your brand (Tony Hsieh)

A simple phrase but one that condenses a great deal of knowledge.

15. If you are not a brand, you will be a commodity (Philip Kotler)

A maxim to apply in Personal Branding.

16. Online marketing is about providing consumers with useful content at the time they need it (David Meerman)

Your digital strategy must include the creation of relevant content.

17. What really drives the consumer to decide whether or not to buy is the content of the advertising, not its form (David Ogilvy)

An opinion that contrasts with that of other world-renowned publicists.

18. Advertising is not an end, but a means. Marketing is not a means, but an end (Jonathan García-Allen)

The Spanish psychologist reflects on the difference between the two concepts.

19. If your company is not supported by efficient and dynamic marketing, its trend will always be downwards (Genís Hayes)

Simple and clear, the Barcelona philosopher.

20. What do customers expect from your brand? Consider this before you make any wrong moves (Helmut Llimona)

Taking into account the customers’ vision will make you much more aware of how to move forward.

21. If when you speak no one bothers, that means you have said absolutely nothing (Risto Mejide)

The words of a professional provocateur.

  • More quotes from Risto Mejide

22. You want to invent new ideas, not new rules (Dan Heath)

You’re not a good publicist if you only move within the parameters you already know.

23. The best form of advertising, in my opinion, is credibility, and nothing is more credible than the product itself (Leo Burnett)

If the product is good, the rest is much easier.

24. Give them quality. It’s the best kind of advertising (Milton Hershey)

On the line of the previous one. Of course.

25. The Key to Successful Marketing: Focus, Positioning and Differentiation (Philip Kotler)

Another great marketinians famous quote from the American economist.

26. More contact means more ways to share information. In short, more word of mouth (Gary Vaynerchuk)

Visibility is power, but you also have to know how to use it correctly.

27. Create your own style guide. Make it unique and identifiable to others (Orson Welles)

If others recognize you in a few thousandths of a second, you may be able to quickly affect their emotions.

28. If you are trying to persuade someone to do something, or to buy something, it seems to me that you should use their language, the language in which they think (David Ogilvy)

One of the most studied communication keys in the world of marketing.

29. Marketing is a cocktail of imagination, illusion, innovation, identification of needs, loyalty and measurement under a globalized, open and constantly updated look (Héctor Baragaño)

Dynamism and open-mindedness as fundamental keys to effective marketing.

30. The tools are great, but success in content marketing is in the wizard, not the wand (Jay Baer)

There is no point in having the best tools if there is no expertise and perfectionism in those who use them.

31. Technologies change, people change, users change. You have to adapt or you will be like a cassette tape in the age, not of CDs but of mp3s (Seth Porges)

If you don’t adapt to the new market demands, you can give up.

32. Your branding is what others say about you when you’re not around (Jeff Bezos)

It’s that simple, and that decisive.

33. It won’t happen if you are waiting for the boss to tell you what is going to happen (Rand Fishkin)

An ode to proactivity.

34. As in a relationship, the market favours those who give more value than they ask for (Leslie Bradshaw)

Ask yourself how you can add value, and the market will know how to reward you.

35. Let’s work to be a brand that society wants to exist (Soichiro Honda)

If society aspires to demand your services or products, you have a long way to go.

36. The best way to conquer a hyper-informed society is to oversimplify the message (Guy Debord)

An interesting maxim that some brands are already putting into practice.

37. Don’t try to overdimension your brand. Simply focus on making the client understand the multiple benefits of what you offer him (Bertrand Regader)

The Barcelona psychologist explains one of the best-kept secrets of digital marketing.

38. Creativity requires having the courage to let go of certainties (Erich Fromm)

Another great celebrity quote about creative minds.

39. The change is the result of unsurpassed market pressure (Ted Coine)

When too many variables start to change… uncontrollably the market paradigms change.

40. When we are sharing stories to create links with other like-minded people, we want to give them social currency with the highest transfer value we can (Jay Oatway)

A brutal reflection on cultural transactions.

41. In the past, marketing aimed at maximizing sales. Now, maximizing the perception of positive qualities associated with the brand (Bertrand Regader)

A change of trend that had its effect on marketing and advertising.

42. The human mind, once widened by a new idea, never recovers its original dimensions (Oliver Wendell Holmes)

Expanding the mind is expanding the brand.

43. In the new game of business, the winners are not the best but those who dominate the game (Roberto Serra)

The company that manages to master all the facets of the game is the one that takes the cat to the water.

44. Always doing what the customers want is a big mistake (Michael E. Porter)

A corporation must have its own ideas, its own identity.

45. Most failures come from wanting to bring forward the hour of success (Amado Nervo)

Patience is the potion that all projects need.

46. No matter what segment you compete in, innovation must be consumer-centred (A.G. Lafley)

Exploring the needs of the client is the best way forward.

47. If you try to persuade someone to do something, or to buy something, it seems to me that you should use their language, the language in which they think (David Ogilvy)

A very effective form of Neuromarketing.

48. The best way to have a good idea is to have many ideas (Linus Pauling)

From quantity comes quality.

49. Don’t shoot at the world, aim at the duck (Franck Scipion)

This digital marketing expert knows that precision is the best weapon for a limited budget.

50. The best way to conquer an overcommunicated society like the present one is to oversimplify the message (Al Ries)

Some forms of advertising have to appeal directly to the public, and this implies using very accessible language. This implies generating reactions, not always positive.