One of the most motivating experiences we can have is starting our own company . However, not everything is going to be a bed of roses if we want to succeed. Work, effort and perseverance are some of the keys if we want our project to succeed.

Get to know the entrepreneur’s manual

Our actions will determine to a greater or lesser extent which path the company will take and whether it will be successful or not. Therefore, in this article you can find our entrepreneur’s manual: 40 useful tips for starting a business .

1. Define your idea

We all have good ideas every few years, but many times they remain in limbo and never come to light. Therefore, you have to work on that idea and define it well in order to start the journey .

2. Investigate if it is feasible

There are many ideas that may seem incredible, but after a thorough analysis, it may not be. When you get that clear-cut idea. Do a SWOT analysis to find out if it is really viable or not .

3. Make a realistic business plan

We all have goals and dreams that we want to achieve; however, these must be realistic . You should be honest with yourself and make a plan of action and a route that makes sense.

4. Take action

There is no point in having a thousand ideas in your head, plans to carry out and routes to follow if you do not take action afterwards. If you’re in the thick of it you’ll have opportunities to make clients. Many times, being there will make you change course but for the better .

5. Think about the client’s needs

They say that the customer is always right . And although this statement is not 100% true, it does make some sense, because our business projects will only be successful if we seduce the client and cover his needs.

6. Don’t sacrifice quality

If you have thought about the client, you will realize that quality is important . If you want him to come back, you must offer him a product with guarantees.

7. Don’t get discouraged by bureaucracy

The taxes, the contracts, the paperwork … Starting a business can be complicated, but don’t back down and let this end your dreams.

8. Don’t want to run

Projects need time to become known and to succeed. Be realistic and don’t be disappointed if it’s hard to get started. To succeed, you have to go step by step .

9. Do what you love

Setting up a business just to make money is not always a good option . It is always better to do what fills you up, what makes you feel fulfilled. This makes you not throw in the towel at the first sign of change.

10. Use the digital world

Businesses have changed in recent years, and the digital environment is booming . It is present and future. If you are thinking of starting a business, perhaps it is a good alternative that it is by this means.

11. Don’t limit yourself to one provider

Don’t stay with the first supplier you meet. It is always preferable to have more than one in order to make the best choice . If you have the opportunity, negotiate with them.

12. Know the aids you have available

The economic issue can be a determining factor in carrying out an idea, so it is always good to know about aid or subsidies from public or private institutions. Therefore, it is good that you inform yourself in order to have the capital you need .

13. The idea can evolve

You should be flexible about your idea , because once it’s underway you may find that it opens up new options that you may not have anticipated. Adapt to these opportunities if necessary.

14. Think about digital marketing and branding

Using the digital world to create your business is useful in the times we live in. The new technologies have burst into our daily lives, also in the world of marketing. Digital marketing and online branding are essential for the success of a business today , as they can help make a difference when it comes to making a product or service known and building customer loyalty.

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15. Give good customer service

It is the customer who will determine whether our company is successful or not , and who will buy or make use of our product. Therefore, for the customer to return, we must give him good service.

16. Make the client feel an experience

But we must not only give a good service to the customer, but we must create an experience for him . In this way, we touch his emotional side and therefore ensure his loyalty. For example, if you have a clothing store, work on the music and coloring to make their stay at your place pleasant.

17. Analyze what you invest

Having a budget is essential in any business, because it lets you know how much money you have and how much you will need. But expenses must be realistic, so you must also analyze where you invest that money .

18. Be persistent

Things may go uphill, especially in the beginning . But successful people, in many cases, have had to be persistent and persevering before they succeeded. Don’t give up and believe in the project. However, sometimes failure is inevitable, so a timely withdrawal is also a victory.

Bibliographic references:

  • Driessen, Martyn P.; Zwart, Peter S. (2010). The role of the entrepreneur in small business success: the Entrepreneurship Scan.
  • Hisrich, Robert D. (2011). Entrepreneurship. McGraw-Hill Education.
  • Lowe, Robin; Marriott, Sue. (2006). Enterprise: Entrepreneurship and Innovation.
  • Zhang; J. Cueto. (2015). The Study of Bias in Entrepreneurship. Entrepreneurship Theory and Practice.