Psychology and Mind’ is a website created 3 years ago by a team of young psychologists from the University of Barcelona. During these three years of life, the community has grown to more than 1,100,000 followers on Facebook and more than 20 million visits per month.

Is this a coincidence? Absolutely not . From the beginning, the creators of ‘Psychology and Mind’ decided to train and educate themselves in different fields, such as audiovisual products, communication and digital marketing. This expertise has meant that, today, the project has a team of 12 professionals who develop and manage projects under the umbrella of the leading company in the sector .

We have worked with leading clinics, platforms and professionals in the field of mental health: Mensalus, Universidad Rey Juan Carlos, TherapyChat, El Prado Psicólogos, INESEM, IL3/Universitat de Barcelona… and many more.

Marketing for psychologists: we help you grow your clinic or practice

If you are a professional who runs a private practice, or if you are the manager of a psychotherapy clinic, this may be of interest to you. ‘Psychology and Mind’ is a pioneering company in the field of marketing for psychologists and clinics . Through years of experience and a young and resolute team, we are able to take the digital communication of your clinic to the next level.

Because, as you may have noticed, potential patients rely on the digital world to decide which therapist can best suit their needs. Whether they are searching on Google or surfing the social networks, those particular clinics or psychologists that have the highest visibility and best branding are the ones that arouse the most interest. Would you like us to help you to promote this essential facet in your Psychology centre?

How do we work?

The world of digital marketing is particularly complex and changing. What is effective today may not be effective tomorrow. From ‘Psicología y Mente’ we have an advantage: we have been the most visited Psychology portal in Spanish for more than three years . This provides us with unique knowledge that allows us, if you want, to take the digital communication of your center to a very high level.

Now, what exactly do we do to get results?

1. Branding

Our team includes design professionals . But not only that, we are also psychologists. In other words, we know exactly which brand image will be effective in each case.

Our services, of course, are totally customized to the needs and characteristics of your project.

2. Social networks

If you are not on social networks, you do not exist . In the digital world, visibility equals power. If your clinic is weak in this respect, our professionals can take charge of managing your communities and achieve results: increasing followers, outreach, managing Facebook and Twitter Ads, creating and disseminating content…

3. SEO

‘SEO’ stands for Search Engine Optimization. Does your clinic have a website, or a blog? You need to master SEO to appear in the first results of a Google search. In a time when the Internet has become the main source of information we turn to for anything, being well positioned on the first page of search engines is crucial. If you do a good SEO, it is possible to be receiving traffic week after week in a passive way (without having to work on it every day).

In other words, this contributes to having constant traffic pointing to your brand without the need to do anything else, since it is part of the dynamics achieved by a good positioning in the top results of Google and other search engines.

If someone searches for you on Google and you don’t show up in a good place… they’ll probably hire the services of another professional. But don’t worry, because we’re experts in this field.

4. Audiovisual

We have a team dedicated to creating and producing high quality audiovisual content . If you need a memorable corporate video, tell us your idea and we will make the most of it.

In addition, we will soon start broadcasting a podcast focusing on psychology and all related sciences.

5. Blogging

Content marketing is one of the most profitable investments today . Through blog articles, your potential patients get to know you and connect with you, because they have the opportunity to recognize themselves in your work philosophy and in what you communicate. It is a way to make yourself accessible and show a professional face and focus on the concerns of people who are considering contacting psychologists. Would you like us to help you with this?

Keys to developing brand image in the psychology sector

Beyond the more technical aspects that have to do with marketing for psychologists on the Internet, there are other key ideas that must be applied to the brand image in general. That is to say, in the way of shaping the underlying philosophy that guides the way the profession is practiced, in dealing with the client, with collaborators, etc.

Several of these key ideas to be applied in the field of marketing are the following.

1. Find a consistent tone in the way you communicate

It is important that the way of communicating with others, whether from the website, from social networks or through face-to-face contact, is consistent and has no discontinuities. For example, if a very neutral and impersonal style is used in the blog and a rather familiar and informal tone is used in social networks , a degree of ambiguity is being generated that breaks with the brand image .

2. Transmit positive values

In the field of health and clinical psychology, and even in education, it is common to speak of services provided by formulating the existence of needs to be covered, in negative.

For example, we talk about how bad it would be to leave certain behavioural dynamics unattended, without leaving room for proposals of action about what can be done about them, raised in positive .

This way of approaching the professional function can be used in special contexts, such as in articles whose function is essentially informative, but in contents linked to the marketing of a psychology service, it conveys pessimism. It is better to avoid it.

3. Do not give extreme examples

When it comes to attracting the attention of potential clients, many times we resort to using fictitious or real examples. It must be taken into account that most people who are hesitant about treating a certain problem by going to a psychologist do not see themselves as “patients” with a serious disorder to be treated and it is surely true that many of them do not, in fact, have any disorder.

Therefore, it is preferable to use other references if you want to achieve the identification between the potential client and the person who is put as an example as a treatable case in consultation.

4. No haggling

Pressure from a highly competitive market can lead to unorthodox measures to gain new customers or to retain existing ones. However, there are limits that should not be crossed, and haggling over price is one of them. This practice reinforces the idea that the value of the services of psychologists is something very relative , partly because apparently much of this work can be summarized in a superficial way as “talking”.

Given that there is this risk of offering a devalued image because of the relative scarcity of material means needed to do much of the work, it is important to avoid falling into negotiation dynamics that give reason to the idea that if psychology is not free, it is on a whim.

5. Betting on a comfortable work space

Most professionals in the service sector who attend to clients directly give importance to the space that the latter will see when receiving the attention of the professional team.

However, in the case of psychologists, this is also important for another reason: patients or clients must feel that they are in a safe and welcoming place . A space in which they can forget about anything other than focusing their attention on therapeutic or learning objectives. In this way, the fewer distractions, the better.

Other key ideas for making the business successful

These are ideas and reflections to consider that can serve to make the marketing initiatives of psychologists come to fruition .

1. Assume that it is a paid job

Many people start their training careers in psychology with the aim of helping people in the abstract, but it must also be clear that for such service to be of quality, it must be profitable.

Therefore, taking the time to ensure that the efforts invested in the project make it worthwhile, should not be a taboo subject . It is part of the professional’s task.

This does not mean that it is bad to offer, for example, a free first consultation; but in general the philosophy that has to be transmitted is that what is done in therapy is part of the professional field, and that therefore both parties are committed in some way.

2. Networking is important

In an environment as changing as that of psychology, it is crucial to have allies . That is why webinars and networking contexts in general can help a lot.

3. Must be updated

Not only is it important to be up to date so that our training does not become outdated. It is also important to keep abreast of changes in legal issues, market dynamics, etc.

Our professionals

If you decide to work with us, we set up several departments to make your clinic stand out from the rest. Do you want to know who we are?

â–º Bertrand Regader (Digital Marketing, SEO and Product)

Bertrand is a psychologist (University of Barcelona) and is the general director of ‘Psychology and Mind’ . He is also director of R+D+I at the hotel chain Iberostar. Passionate about digital communication and start-ups management, he is one of the biggest experts in SEO and Inbound Marketing in Spain (you can check this ranking elaborated by Sistrix). He is co-author of “Psicológicamente hablando”, a book published with Paidós publishing house.

► Jonathan García-Allen (Digital Marketing, Key Account Management)

Jonathan is a psychologist (University of Barcelona) and Master in Human Resources . He is director of communication at ‘Psychology and Mind’. Multi-faceted and sporty, García-Allen has developed his professional expertise in the field of digital and commercial communication. He acts as Key Account Manager with the company’s main clients. He is co-author of “Psicológicamente hablando”, a book published with the Paidós publishing house. He is an expert in Inbound Marketing and Branded Content.

► Adrián Triglia (Content creation, Branding, Creativity)

Adrián is a psychologist and publicist (both from the University of Barcelona) , co-author of “Psychologically speaking”. He is the main editor and creator of SEO content in ‘Psychology and Mind’, holding the position of editorial director of the brand. Creative and thoughtful, he imprints his personal imprint on every job, taking the digital communication and branding of each clinic to a higher level.

► Adrián Aranda (Digital and audiovisual communication)

Christian is an audiovisual technician . He has worked in large companies in the world of sound and advertising, so he has an outstanding career as a creative in all facets of video and image. He is capable of making the most of advertising campaigns for clinics and private professionals.

Anybody else?

We also have a team of software and web programming, web and corporate design, writing, online and offline marketing technicians… We have everything you need to stand out .

We hope to see you soon

Now that you know a little more about what we do and who we are, we can only greet you and invite you to meet us personally.

Every project is a world, so if you think we can help you grow, don’t hesitate to contact us and tell us what you have in mind. We treat each project in a personalized and unique way.

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  • Stanton, W. J (1984). Fundamentals of marketing. New York: McGraw-Hill.
  • Weeks, Richard; Marx, William (Autumn 1968). “The Market Concept: Problems and Promises”. Business and Society. 9: 39.