In recent years, most companies have realised the importance of a good branding process and a strong brand for business success. If you don’t have a brand, how do they recognize you, how do you differ from others?

When we talk about branding we are talking about more than just a logo, we are talking about nothing less than the ‘soul’ of the company. Is there anything more important than that?

What would happen if we transferred the brand concept to interpersonal relationships, specifically, to the area of seduction and attraction? Wherever you go, you’re relating to whoever you’re relating to, you’re projecting your personal brand, you may be doing it consciously, or unconsciously, but you’re doing it. Are you willing to branding yourself and improving your personal brand?

What is branding and what is the brand?

The two concepts are closely related. Andy Stalman, one of the most renowned branding specialists in Spain and Latin America, defines them in a simple way: “Branding is the process of creating, developing and building the brand. And the brand is what people say, feel or think about your product, your service, your company, etc.”.

Jeff Bezos, founder and CEO of Amazon, defines brand similarly: “Your brand is what people say about you when you’re not around.

Applying this to the realm of seduction, your personal mark is therefore not how you perceive yourself , but how others perceive you, especially when you try to seduce. But it is not about your physicality, nor what you do or say, but about the intangible, your presence, your soul, your spirit. The failure or success of your personal brand depends much more on the internal than the external.

A good example of this is when we are in front of a person with a spectacular physique, but who does not inspire us at all, does not attract us. Metaphorically, it would be like finding someone with a good logo in their brand, but empty of soul, of content.

What is the purpose of personal branding?

In the business and professional world, the goal of every brand is to succeed; therefore, by taking it to the field of seduction, your personal brand should also be focused in that direction.

We are not talking about you performing an exercise in self-analysis or introspection. It is not an analytical task but a creative one . Don’t ask yourself who you are, but who you want to become.

An analogy: if you are a photographer and you want to develop a successful personal brand, it is not a matter of focusing on what your failures are or why you don’t excel in certain areas, but what kind of photographer you want to be, and how you want your career to be successful. For example: do you see yourself taking great portraits of your clients, or rather incredible travel and adventure reports? Will your dress as a photographer be elegant, or perhaps casual and bohemian?

In the same way, applying it to seduction, in what sense do you want to direct your personal brand to be more successful in seducing and attracting?

Improve your personal brand

Globally, there are two basic ways to do this:

1. Rational way

This is the usual way that people try to improve in different aspects of their lives. It is a good way to try to move forward, but we will see later that in the field of seduction the creative way is the most suitable for this purpose.

Make a study of yourself

You can start by studying what your strengths are , in what contexts you are best at seducing, before what kind of people, in what circumstances, etc. You can write down on a sheet of paper all your virtues and skills that tend to give you more results, and thus enhance them. For example: your joy, your way of speaking, your tone of voice, etc.

Gather all those qualities and be on the lookout to offer them to the girl or boy you like. It is good that you are aware of them and that they are part of your personal brand.

Improvement in areas that facilitate seduction

You can incorporate new aspects and new skills into your life that give you better results than you currently have in seducing and attracting. For example: improve your physical and aesthetic image, learn Latin dances, cultivate empathy with others, improve your way of communicating, etc.

Whatever you try to do to improve your personal brand, it’ll be fine. However, as we said before, the rational way is very useful in many fields but not so much in seduction, because we are talking about moving others, captivating, fascinating , and that is not achieved with reasons, not even with skills, but with emotions. Next, we will look at the creative way.

2. Creative Way

If in the rational way you connected with your most logical and analytical part (your Left Hemisphere), now it’s about connecting with your most emotional and sensitive part.

As in this case you want to be more successful in seducing and attracting, the creative way is sure to give you more results . Here are two creative techniques to improve your personal brand:

Be inspired by someone

Bring to your mind a person (friend, acquaintance or celebrity) who already succeeds in seducing and, for a moment, be that person, inspire yourself in her as if you really were her , as if you could really feel yourself in her skin. Look at the way she walks, the way she dresses, the way she talks, the way she positions herself, etc.

How do you feel about being that person? How do you cope? What changes do you notice? What do you notice? How do you talk to the girl or boy you like? What are your plans for getting together?

The more you are inspired by a person who already seduces and attracts, the more easily you will approach success. In doing so, you will find that you will be given an immense amount of possibilities that you were previously unable to feel or see . That is the great power of the intuitive mind, the ability to create a new and better reality.

Change “hat”

This technique is inspired by the famous book Six Hats for Thinking , by Edward de Bono, one of the most renowned psychologists in the area of creativity.

Imagine that you take a brightly coloured hat (Edward de Bono chose yellow, but you can choose the one you like best), and you put it on your head. When you do, you can only make positive judgments about your life. The negativity disappears from your thinking, there are no more negative evaluations about anything or anyone.

When you think like this, it’s a matter of imagining you already succeeding in seducing and attracting : you already like, you already attract many girls, or many boys, you already feel good about your personal brand, at ease with yourself, proud of yourself…

Now that you’re successful, now that you’re attracting, how do you see yourself? How do you walk? What do you wear? What do you talk about with the people you’re attracted to? Where do you go, what are your plans with those people?

Write down and perceive all the changes that are created in you when you put on that ‘hat of success’, that of joy, that of that personal mark that already seduces, that already attracts.

As you can see, these two creative techniques proposed are in line with what we are looking for in personal branding: success . To the extent that you place yourself in it, that you start from it, you will have the greatest guarantee to be part of that success.

Now you have two powerful creative exercises to seduce and attract others, and if you practice them, you will be improving your personal brand, and therefore I predict a lot of success!